Chris Loetz
3 Tips - To get the most out of your TikTok videos
What is TikTok?
TikTok is one of the most popular social media platforms in the world, with over 800 million monthly active users. With its simple and short format, this type of content appeals to the generation Z and the millennial generation.
TikTok is a social media platform used by many businesses. Many businesses use TikTok for their marketing campaigns but to get the most clicks and hopefully conversions your business wants, you need to know which strategies to use. This includes knowing how to use TikTok.
TikTok vs Other Social Networks
TikTok is going to overtake Facebook in terms of the number of users by the end of 2022. While Facebook is a great platform for people to share and stay in touch with friends, TikTok is becoming the main social media platform for everyone.
The content creator may have been around for a long time, but they are not just a content creator, they are a “content creator”
The content market is huge and it is expanding rapidly. People are finding ways to make money at home and are spending billions of dollars on influencer marketing. That means we have a great time ahead of us in the content market.
It’s important to think about the different TikTok apps and platforms to make sure that they are worth your time and effort. TikTok has the potential to be a great marketing platform if it is used correctly, and could help you reach the next level of success.
In her own words, Hayes explains why she decided to go solo, why she feels influencers should think about marketing their content, and what she thinks about the importance of influencer marketing.
Here are my 3 Top Tips for Content Creaters:
- 1. Get your TikTok Video Creator Kit of Items Together
This kit should not be an expensive investment. just a few items are necessary.
“Many people think they need the best equipment and software to post videos. However, this is not true. If you wait to have the best of everything, you will never start,” she said. “If you are looking to start a video blog, you don’t need the best equipment or software.”
Lighting is " Key " and necessary for Quality Content. I would suggest getting a ring light as this is commonly used by most content creators and come in many different shapes and sizes and are relatively cheap in price but can get expensive.
Here is what I recommend for the price:
https://bit.ly/ONN-Ring-Light-Mount
TikTok videos are the most popular type of content. In HubSpot's survey of marketing trends, 51% of marketers plan to use short-form video content to boost their investments in 2019. If you want to get ahead of the curve in 2019, start creating your own TikToks!
Hayes uses her smartphone to record and edit her videos. She doesn't have to worry about mixing the sound, as most viewers will be listening with headphones.
“I can’t tell you where the new platform will go,” Hayes said. “But I can tell you I’m excited about the changes it will bring.”
- 2. Study the patterns & trends
TikTok’s algorithm favors creative content, so you should not try and create content that will be rejected.
User-generated content is a way to evoke emotion
The “shareable sweet spot” is when a concept or experience is shared across a broad audience and is never seen or done before. The Internet loves the unexpected.
"Watch time is a pivotal component to the TikTok algorithm, so captivating the viewer in the first half-second is key." This is the first time that Hayes has spoken to us about TikTok's algorithm. This is a great insight into the inner workings of this video platform and how the algorithm works.
Consumers and users are looking for more authenticity in their content. This trend is fuelled by celebrity videos such as behind-the-brand, explainers, interviews/duets, and product teasers. These videos will be a staple of the entertainment industry in 2022.
If you want to get shares, choose your emotions and reactions wisely.
- 3. Linking and Utilizing Algorithms - How to do it
Hashtags work by people using them in posts to find relevant ones, based on the ones that are already being used.
If you want your content to be found by people, you should use five or fewer hashtags. You could use popular, generic ones like #songwriter or make up your own, like #gracecanyouwrite.
“It is not ok to plagiarise others' work.”
So, why not give it a shot? It's free to use, and the results are immediate. And best of all, it's easy to get started.
The easiest way to reach more followers is to take advantage of new features on the platforms such as Instagram Reels and YouTube Shorts. It is important to remember that the audience will vary from one platform to the other.
“With each platform, I try to check in on my audience insights to make sure they get a good head start.”
With the new year fast approaching, it's safe to assume that people will be looking for ways to improve their health and well-being. According to a report by Fanbytes, 60 percent of users are Gen Z and are looking for ways to start #healthyliving, #fitness, and #cleaneating.
It discusses the important hashtags that are pivotal to a digital media agenda.
#LearnOnTikTok: #LearnOnTikTok is a hashtag created in February 2020. The hashtag gained more than 159.3 billion views. The hashtag features a range of educational and life hacks such as recipes, meal planning, crafts, and others. It is not about advertising.
ASMR (Autonomous Sensory Meridian Response) is an emerging phenomenon that has been getting more and more attention from people across the globe. From popping bubble wrap to making sand into glass, there are many ASMR triggers.
TikTok has been growing at a phenomenal rate and many people are excited about the potential of the platform. It is possible that TikTok will surpass 2 billion active users by 2023, introducing new content strategies worldwide. It is possible for you to take advantage of this new platform for marketing.
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